Clik here to view.
Snapchat for Brands
As I write this, I can confidentially say that 10 of my closest friends are snapping at work, on vacation, or while at home drinking coffee at their kitchen table. Content marketing is evolving at the...
View ArticleClik here to view.
The Total Stylus Breakdown, or “What stylus should I get?”
In case you haven’t existed in the last decade, let me fill you in on the current technological landscape: Touch screens. Touch screens are everywhere. Realistically though, not only do 80% of people...
View ArticleClik here to view.
Valentine’s Day: Love or Consumer Spending?
We all know that Valentine’s Day is a “Hallmark holiday”, meaning that it is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant...
View ArticleClik here to view.
Social Media Advertising Costs
Not too long ago, social media was looked at as the “thing” brands needed, but had no idea how to use. Fast forward to 2016, and we have 1.35 billion monthly active users on Facebook, 284 million on...
View ArticleClik here to view.
How Much Do Ads On Pinterest Cost?
It has been over a year since Pinterest first opened advertising to a select few, mostly large-scale brands. The original 12 brands were tied to expensive 6-month commitments, spending $150,000 per...
View ArticleClik here to view.
What Does a Copywriter Do?
In my first semester at my University, I took a career exploration class to help me pick a major (parents forced me to take the class–you know how it is). Despite my best efforts, I actually enjoyed...
View ArticleClik here to view.
3 Trends That Are Changing How We Use Technology
Now, as the name would suggest, most technological trends simply come and then go. But every now and again, a trend will transcend its simple definition to truly change the way we interact with our...
View ArticleClik here to view.
The Six Hottest People at Penna Powers
Ad agencies are full of young and ambitious people, all aspiring to change the world for the better. So it’s no surprise that we have some of the hottest individuals in the Utah ad agency marketplace…...
View ArticleClik here to view.
How to Land an Advertising Job After College
Here you are, fresh out of a 4-year (or 5-year, or 6-year) college degree, where you have likely spent a good chunk of time playing beer pong or cutting up sheets for a toga party. And now, you are...
View ArticleClik here to view.
Taking a Look at How We Listen
Music has, and always will be, a defining part of the world culture. But how we actually listen to our music is an ever-evolving process. The current flavor has taken the form of “music streaming”, and...
View ArticleClik here to view.
5 Marketing Tips We Can Learn From Godzilla
The year was 1954, and Japan was flush in a technological resurgence following the end of the second World War. While Japan’s focus was mostly centered on rebuilding its defeated nation, a few...
View ArticleClik here to view.
8 Key Insights from the 2016 Ad Age Digital Conference
What does “Digital” even mean? That’s a question that industry trade publisher, Advertising Age asked itself when planning for its annual Digital Conference held last week. They toyed with the idea of...
View ArticleClik here to view.
The Most Important Lesson I Learned Teaching a College Course on Digital...
Digital analytics is booming, but it’s still so new and everchanging that there aren’t any textbooks yet. Sure, there are online certifications like Google Analytics, but those are really specific to a...
View ArticleClik here to view.
5 Tips for Writing a PR and Marketing RFP
Writing a request for proposal (RFP) for your company’s marketing needs can be daunting. You want the best firms to respond, and you want to really get a sample of what their work is like. But having...
View ArticleClik here to view.
May the Fourth Advertising – The Force is Strong with these Ads
If you didn’t know, May the Fourth is officially Star Wars Day (as in, ‘May the Fourth be with you’). While Star Wars fans, robots and even a few aliens typically celebrate the occasion with parties,...
View ArticleClik here to view.
3 Reasons to Wear Slippers at Work
At Penna Powers, we have a somewhat unconventional workplace. Just saying, “We don’t work in silos” is a bit of an understatement. We pride ourselves on the fact that it’s not uncommon to hear the...
View ArticleClik here to view.
How Dungeons & Dragons Made Me a Better Employee
When you hear the term Dungeons & Dragons (D&D), a good employee isn’t really the first thing that comes to mind… In fact, it probably isn’t even in the top 10 things that come to mind. When...
View ArticleClik here to view.
Brand Hijacking: The Genius on Piggybacking Your Brand
Brand hijacking could be one of the most effective ways to get your brand noticed. In the example to your left, a boutique kitchen supply company named Gygi in Salt Lake City designed its billboards...
View ArticleClik here to view.
The Power of Free Slurpee Day
Free. Everyone’s favorite word. A word that connects us all and draws in our attention. Sure, maybe you don’t REALLY need a lanyard with a company logo you’ve never heard of. Or a pencil or drawstring...
View ArticleClik here to view.
Top Ten Valentine’s Day Ads
One of the most difficult aspects of advertising can be trying to communicate a simple idea. Lucky for us, the language of love is universally understood. Powered by such a strong motivation, this...
View Article