Nostalgic Marketing and Millennials
“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late...
View ArticleP2 Fishes for Seatbelt Awareness During Shark Week
Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, we’re using the cherished event to drive awareness for our client Zero Fatalities. Over the course of Utah’s “100...
View ArticleWhat Is Native Advertising?
Native advertising is currently one of the most overused buzzwords in the advertising world. Many people are quick to roll their eyes at native advertising, thinking of the original click-bait nature...
View ArticleP2 Snags Three More Telly Awards for Outstanding Videos
We may need to invest in another cabinet to showcase our awards because Penna Powers is adding three more trophies to the mix. Our team took home three bronze awards from the 38th Annual Telly Awards,...
View ArticleVendor Spotlight: Q1 Media
A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they...
View Article100 Deadliest Days Cinemagraphs
Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100 Deadliest...
View ArticleHave you Noticed These Reddit Ads?
Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States...
View ArticleVendor Spotlight: Varick Media
Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign,...
View ArticlePenna Powers Earns Seven Awards at the 2017 Golden Spikes
Penna Powers took home some serious hardware at the 30th annual Golden Spike Awards Gala on Nov. 16. We earned six Golden Spike awards and one finalist award at the 2017 Golden Spikes in categories...
View ArticleHow Facebook’s Changes Will Affect Your Brand
Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement, reaching a...
View Article2018 Silicon Slopes Tech Summit Recap
We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here are a few...
View ArticleTwitter’s Bot Problem Is Finally out of the Bag
All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are over 15 percent of...
View ArticlePenna Powers Wants to Make the Podcast Bigger
Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce the Penna Powers Make the...
View ArticleSEO Explained
Google is the great, wise guru we all turn to for the answer to everything. Google amasses over 79 percent of desktop searches worldwide. This isn’t breaking news—the world has relied on it for a...
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