It seems like every other day a new buzzword is created. With so many different words that can mean practically anything, it’s no wonder that the term “SEO” hasn’t worked its way into the collective conscious. According to Wikipedia, SEO (or search engine optimization) is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as ‘natural’, ‘organic’ or ‘earned’ results”. In simpler terms, SEO is altering your website so that Google, Bing and other search engines rank it higher in search results.
Look at it this way. Let’s say you own and run a bookstore. There are three or four other bookstores in your immediate area and countless bookstores spread throughout the city. A potential customer does a quick search for “bookstore” on Google, and the first result is a competitor’s website. In fact, your shop doesn’t even appear on the first page. That’s a problem. But then let’s say you do some research and figure out what phrase people are typing when they search for a bookstore. You attune your website to this keyword, add new content and follow some other basic SEO principles… suddenly your website appears as one of the first few links when people are searching for a bookstore and increased profit ensues.
This is why SEO is so important.
You can have the greatest website in the world, but if no one can find it, it doesn’t amount to anything, and one of the easiest and most cost-effective ways to garner some traffic for your website is SEO. Unfortunately, jumping to the number one spot for a major keyword isn’t quite as easy as I’ve made it sound. It takes a lot of work staying ahead of the curve with your SEO, but you can make sure your website is getting the traction and attention it deserves.
Finally, you might be wondering what you can do to improve your website’s SEO today? Well, my main suggestion would be hiring an agency that can handle it for you (I know of a great agency if you’re wondering). Beyond that, however, I have two suggestions that you can do to improve your search ranking.
First, update your content. A regular flow of relevant content on your website will improve its searchability and bring in new visitors. This could include literally changing the copy on your home page or just writing a new article on your website’s blog (if it has one).
Second, try to get some inbound links. The more places that link to your website the more credible Google thinks your website is. Asking people to share your website and content is surprisingly effective for getting people to share your website and content.
So remember, SEO isn’t just a buzzword. It’s a vital part of your business and plays a key role in driving new customers to your website. If you’re looking for help with your SEO, look no further than Penna Powers. With experts that range the gamut of SEO copy writers to digital media strategists, we can find a solution for any website challenge.
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